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Our skills are so attuned that more often than not, we’ll have an inkling over a certain piece before it has hit the big time on social media. Sometimes, you’ll find a flurry of brand-specific action due to a paid activation or natural desire to wear a particular thing or label. But other times, it’ll […]
Nothing gets me giddier than discovering a brand-new designer. It’s the reason I can often find myself in a 2 a.m. Instagram hole, eight pages deep, my Saved folder overflowing with new discoveries. For someone who scouts the internet every day for the best shopping, discovering new brands before they become cult is a serious […]
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Last summer, the high street witnessed a sudden surge of ultra-pretty dresses hitting rails and promptly flying off again. There were certain pieces that appeared to capture the imaginations of Instagram’s coolest up and down the country, resulting in many It frocks becoming almost instantly unavailable due to their popularity. Restocks couldn’t happen fast enough […]
